Always open 7-ELEVEN

7-ELEVEN is, with more than 5.800 stores, the biggest chain in Taiwan. The OPEN POINT APP is the perfect tool to correspond with 7-ELEVEN’s members for sharing upcoming events, promotions, to support payment methods and to provide many other services.

Client: 7-ELEVEN
Website: 7-11.com.tw

Using the agile methodology, Pilotfish completed the design and implementation of the APP, consisting of more than 1.300 pages,
in 4 months.

The scope of this exciting project was huge and quite complex, with a pretty tight deadline. One of the biggest challenges was to design an interface that smoothly guides users through the more than 80 functions in the APP. Based on feedback from users, the design requirements changed frequently. A flexible attitude and short communication lines were unmissable.

Pilotfish was not only responsible for the design of the APP, but also acted as a design-consultant and advised in how to match the design with 7-ELEVEN’s current strategy.

months project
Pilotfish did: 

User experience design

From the beginning, Pilotfish was involved in strategy discussions and helped 7-ELEVEN to make the right decisions along the way.

User interface design

With effective brainstorm sessions, mood boards and specifying 7-ELEVEN’s value proposition; Pilotfish succeed in creating a design direction that fits 7-ELEVEN’s strategy.

Visibility test

Extensive testing of font sizes, images, proportions, colours to ensure a good user experience on all kind of devices.

Behind the scenes

Pilotfish developed a design ECO-system to make it easy for 7-ELEVEN’s internal stakeholders to apply new functions very quickly by themselves. Comparable with a library and puzzle, a systematic design solution was delivered; pick your pre-fixed elements and all parts together will form a new page or feature. 7-ELEVEN’s engineering team, planning, marketing and management departments, are now able to easily extend the APP and update it independently. Also future maintenance will be way more efficient.

Ingram Huang / Team Lead Digital
+886 2 2659 1226 #107